Conecta
Guatemalan soul in every craft
Conecta is an e-commerce Guatemalan startup that bridges American customers with the cultural heritage of Latin American artisan products.
The platform aims to empower local artisans by expanding their markets and enabling them to sell their handcrafted products internationally.
Year
2024
Client
Anthony Gomez
Industry
Ecommerce
Key challenges
Establishing the brand as a trusted source for curated Latin American crafts.
Building the interface
A design system with defined with typography styles for each breakpoint size, color system, spacing system and iconography were curated around the brand's aesthetic.
Interactive components designed with a scope in functionality and accesibility, applying atomic design from pills and buttons to complex cards..
The wireframing process was based in the primary goal of conversion, customizing easy to vizualize sections.
The homepage was designed with 3 key sections: "Featured products" (highest profit making) on the top, "curated for you" in the middle to connect with the user´s specific interests, and finally a discount section on the botttom as the last resource to promote purchase behavior.