App design

Design system

Wireframing

Prototyping

App design

Design system

Wireframing

Prototyping

Conecta

Guatemalan soul in every craft

About

About

Conecta is an e-commerce Guatemalan startup that bridges American customers with the cultural heritage of Latin American artisan products.

The platform aims to empower local artisans by expanding their markets and enabling them to sell their handcrafted products internationally.

Year

2024

Client

Anthony Gomez

Industry

Ecommerce

Key challenges

Portray the Guatemalan culture products as high-end craftsmanship items.

Portray Guatemalan products as high-end craftsmanship items.

Develop a human centered interactive prototype with the shopping user flow.

Develop a human centered interactive prototype with a high-conversion shopping user flow.

Establishing the brand as a trusted source for curated Latin American crafts.

Building the interface

Design & development

Design & development

A design system with defined with typography styles for each breakpoint size, color system, spacing system and iconography were curated around the brand's aesthetic.

The logo draws inspiration from Guatemalan textile motifs, based on the symbol of creation to represent the brand's artisan roots..

The logo draws inspiration from Guatemalan textile motifs, based on the symbol of creation to represent the brand's artisan roots..

Interactive components designed with a scope in functionality and accesibility, applying atomic design from pills and buttons to complex cards..

Interface structure

Interface structure

The wireframing process was based in the primary goal of conversion, customizing easy to vizualize sections.

The homepage was designed with 3 key sections: "Featured products" (highest profit making) on the top, "curated for you" in the middle to connect with the user´s specific interests, and finally a discount section on the botttom as the last resource to promote purchase behavior.

I opted for a minimal and clean visual direction to enhance the beauty of artisan products and cultural background, portrayed through imagery. Therefore, an interactive prototype with the main shopping flow became the ultimate outcome.

I opted for a minimal and clean visual direction to enhance the beauty of artisan products and cultural background, portrayed through imagery. Therefore, an interactive prototype with the main shopping flow became the ultimate outcome.

The results

The mobile interface was designed focusing on user-friendliness and visual appeal, optimizing the customer journey to inspire more successful transactions. This strategy not only underlined Conecta's unique edge, but also successfully secured investor approval, as well as third place award in a shark tank style local competition..

The mobile interface was designed focusing on user-friendliness and visual appeal, optimizing the customer journey to inspire more successful transactions. This strategy not only underlined Conecta's unique edge, but also successfully secured investor approval, making the project 3rd place winner in the Startup incubator of UFM.

+(502) 3400 6803

analu109.9@gmail.com

ANA VASQUEZ

00:16

Guatemala

@2025

+(502) 3400 6803

analu109.9@gmail.com

ANA VASQUEZ

00:16

Guatemala

@2025

+(502) 3400 6803

analu109.9@gmail.com

ANA VASQUEZ

00:16

Guatemala

@2025