Yeshua
Finding the path through God's word
About
Yeshua is a christian church based in Guatemala city, founded in 2002. After facing a decline in participants and struggling to connect with its community in the last years. Yeshua was looking to revitalize its presence among its audience. Therefore a rebranding was required for the new location to be opened in 2023.
Year
2023
Client
Yeshua
Industry
Religion institutions
Rebranding
The visual identity was crafted to balance warmth and modernity, reinforcing the brand’s formalization while maintaining an inviting presence. A set of handmade illustrations adds a personal, human touch, seamlessly blending with the structured elegance of the typography.
A formal photography direction combined with a colorful palette aimed to portray the seriousness of the church´s mission with a friendly and kind impression a well.
The outcomes
The Yeshua rebrand successfully redefined its visual identity to position the congregation as a supportive space for young people and families.
By implementing a cohesive brand system, I ensured consistency across all touchpoints while enhancing brand recognition and engagement
Strengthened the church’s presence and credibility within the community by increasing its following by 30% in 1 month
Established a scalable visual system that supports future brand growth and outreach initiatives.