KAIZEN

KAIZEN

Industry research

Homepage design

Style guide

Prototyping

Kaizen

A wardrobe for the future

A wardrobe for the future

About

Kaizen is a latin american sustainable clothing brand that creates business casual design collections made out of long lasting good quality materials, bringing together comfort and elegance Into their products.

For this specific project, Lucía, the brand owner, needed to develop her first selling channel via ecommerce through a platform that could portray and commmunicate their brand ideals at the same time of providing a functional and easy to navigate tool for a great shopping experience.

Kaizen is a latin american sustainable clothing brand that creates business casual design collections made out of long lasting good quality materials, bringing together comfort and elegance Into their products.

For this specific project, Lucía, the brand owner, needed to develop her first selling channel via ecommerce through a platform that could portray and commmunicate their brand ideals at the same time of providing a functional and easy to navigate tool for a great shopping experience.

Kaizen is a latin american sustainable clothing brand that creates business casual design collections made out of long lasting good quality materials, bringing together comfort and elegance Into their products.

For this specific project, Lucía, the brand owner, needed to develop her first selling channel via ecommerce through a platform that could portray and commmunicate their brand ideals at the same time of providing a functional and easy to navigate tool for a great shopping experience.

Year

2024

Client

Lucía Gomez

Industry

Apparel

The why

Lucía recognized the growing demand for sustainable fashion but found that existing options often lacked durability and style. She aimed to fill this gap by offering products that not only looked great but also stood the test of time.

This website was intended to generate user´s trust and appeal, since Kaizen is a new and emerging brand that needed good positioning.

The how

To successfully launch her brand, she required an e-commerce platform that could communicate these values and attract customers who shared her commitment to sustainability and quality.

To successfully launch her brand, she required an e-commerce platform that could communicate these values and attract customers who shared her commitment to sustainability and quality.

I helped her develop a Figma prototype for the website landing page, aiming to create a minimal looking user experience that evolves around storytelling and an effective costumer journey.

I helped her develop a Figma prototype for the website landing page, aiming to create a minimal looking user experience that evolves around storytelling and an effective costumer journey.

+(502) 3400 6803

analu109.9@gmail.com

ANA VASQUEZ

00:16

Guatemala

@2025

+(502) 3400 6803

analu109.9@gmail.com

ANA VASQUEZ

00:16

Guatemala

@2025

+(502) 3400 6803

analu109.9@gmail.com

ANA VASQUEZ

00:16

Guatemala

@2025