
Industry research
Homepage design
Style guide
Prototyping
Kaizen
About
Year
2024
Client
Lucía Gomez
Industry
Apparel
The why
Lucía recognized the growing demand for sustainable fashion but found that existing options often lacked durability and style. She aimed to fill this gap by offering products that not only looked great but also stood the test of time.
This website was intended to generate user´s trust and appeal, since Kaizen is a new and emerging brand that needed good positioning.